Film > Product & Service

TENT

ABBOTT MEAD VICKERS BBDO, London / BBC / 2008

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Famous for its inventive branding, BBC 2 required a new set of programme idents for their channel.In these new versions BBC 2 represents a "window on the world", a portal through which we can move, and see the world differently.Each scenario reflects the range and diversity of content on BBC 2. In each the camera pulls back to reveal that we are looking at the world in an unexpected way - through 2.

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