Design > Communication Design

THE 500

FCB CHICAGO, Chicago / FIAT GROUP / 2016

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Overview

Credits

OVERVIEW

CampaignDescription

We created a series of whimsical, pop-art like posters that illustrate the fun experience of driving a Fiat 500 while also reducing your carbon footprint.

Execution

The posters illustrate how people can experience the world from the driver’s seat of a stylish FIAT 500 without worrying about leaving behind a big carbon footprint. The posters are iconic visual art that can be seen from a distance to draw people closer.

Outcome

The campaign helped to solidify the perception that FIAT is concerned about the environment. This campaign successfully increased awareness that the FIAT 500 is a good choice for someone who wants a stylish, Italian car, but who is also concerned about his or her carbon footprint.

Strategy

We were reaching out to those who desire the style and performance of our Italian cars, but who are also concerned about protecting the environment. Our strategy was to communicate, in a simple and light-hearted way, that the FIAT 500 is the perfect fit for them.

Synopsis

FIAT creates sexy, high-quality Italian automobiles that can take you anywhere in comfort and style. Now, the iconic FIAT 500 delivers that same experience, while also producing fewer emissions and getting 40 miles per gallon. Our challenge was to express this in a fun but telegraphic way.

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