"Heinekicks" is a sneaker concept expertly crafted by the renowned shoemaker Dominic Ciambrone from The Shoe Surgeon. With just 32 pairs in existence worldwide, this remarkable sneaker has become an exclusive must-have for sneaker enthusiasts and collectors alike.

"Heineken Experience Silver" is a fashion brand in Thailand that imported only one pair into the country, in size 9 US. Now the question is, how can we locate the right individual to become the owner of this one-of-a-kind pair of Heinekicks?

New brand Heineken Experience Silver achieves a 325% increase in awareness

and media value worth 3 million baht.

In Thailand, Advertising Alcoholic Beverages is Illegal. Consequently, Heineken Silver Thailand has Introduced a New Fashion Brand, 'Heineken Experience Silver,' to Act as a Representative for Advertising. Given the Widespread Culture of Street Fashion and the Substantial Community of Sneakerheads in Thailand, the Launch Incorporates the Heinekick Shoes, Designed by our agency, as a Key Element of the Campaign. (Note: In Thailand, We Are Limited to Obtaining Only 1 Pair).

The Ads That You Can Kick is a Campaign That Organizes an Outdoor Poster Experiential Activity Targeting Our Intended Audience, Which Includes Both Sneakerheads and Collectors—Comprising Our Primary Demographic. Street Posters Are Placed Throughout the Fashion Areas of Bangkok. This Initiative Allows Them to Showcase the Shoes They Are Wearing and Provides an Enjoyable Experience Simply by Kicking Our Posters.

Our billboard is larger than 1200x1800 mm

Width: 10 sheets

Height: 3 sheets

= 2970 x 1260 mm