Media > Use of Media
LEO BURNETT IBERIA, Lisbon / DYRUP / 2011
Overview
Credits
Effectiveness
It perfectly showed the benefits of the product, as well as turned out to be the perfect demo of what a coat of varnish does to a wooden surface - protects it and assures that no damage is made. This was done with very low cost and using the very package that contains the varnish that will, for a long time, protect the wooden surface at the consumer's home.
Execution
We turned Bondex cans into an advertising medium.Inside of each can, instead of varnish, people would find coasters to place their glasses on, avoiding any stains they could possibly make to wooden surfaces.
Strategy
Bondex needed to show, both their POS people and also their final customers, that their varnish is the best option to protect wooden furniture.
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