Design > Corporate or Brand Identity

THE BOOK WITH LEGS

ZAPPING/M&C SAATCHI, Madrid / BOB / 2008

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Overview

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OVERVIEW

ClientBriefOrObjective

Bob is a very special advertising agency, so special that it doesn't do advertising, it looks for the solution to do advertising without it looking as such... well as you can see it is very hard to define Bob, that is why they wrote a book to explain it all: their philosophy, their projects, their intention to change the world of communication. A book with legs, for it to walk, so that Bob stands alone, runs ahead and gets a head start.

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