The film is set in a big sports stadium just before a gymnastics final. In the changing room we see an athlete who is broken, emotionally beaten. From now on, we see how her coach launch an emotional speech to empower her, where he encourages her not to give up ever: he reminds her of all the injuries she has overcome, all the sacrifices her parents made and how close she is to victory. He encourages her to not give in. Finally she leaves the changing room and a voiceover reveals the terrible truth: her coach sexually abused her and the whole motivational speech was really an attempt to keep her down. The film concludes with this reflection: “if this is the dream … fuck the dream”.

The film launches a groundbreaking message in the context of sport and is supported by numerous sporting bodies such as the gymnastics league and federations. The aim is to reflect on how toxic the discourse of "never give up", "don't destroy your dream", "don't throw in the towel" or "fight for your dreams" can be: sometimes, this discourse condemns thousands of female athletes to continue to accept sexual abuse in their daily lives. Because sometimes, this discourse, which has become so pervasive in society and in advertising, is used by real monsters to carry on abusing their victims. The platform producing the film is made up of a group of major global brands, including La Liga de Fútbol Profesional (the best football competition in the world), Iberia, AMC Networks, Durex, DKV and Baviera.