Social and Influencer > Online Video
DRAFTFCB/LOWE, Zurich / BMW / 2013
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The Task: To create a Christmas Mailing for 3000 BMW clients in Switzerland. The Solution: The fastest Christmas Song in the World. All you need for this is an acapela singing group, a sporty BMW M135i – with an in-car recording studio - and a race driver. The well known song 'Jingle Bells' was performed and recorded in the car at a maximum speed of 250 km/h. This was then sent in a Mailing with a special soundchip to the 3000 BMW clients. A QR-code and a link to the microsite allowed them to watch the making-of of the song.
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