Social and Influencer > Online Video

THE FASTEST CHRISTMAS SONG

DRAFTFCB/LOWE, Zurich / BMW / 2013

CampaignCampaignLayout(opens in a new tab)
Case Film
Supporting Content
1 of 0 items

Overview

Credits

OVERVIEW

BriefExplanation

The Task: To create a Christmas Mailing for 3000 BMW clients in Switzerland. The Solution: The fastest Christmas Song in the World. All you need for this is an acapela singing group, a sporty BMW M135i – with an in-car recording studio - and a race driver. The well known song 'Jingle Bells' was performed and recorded in the car at a maximum speed of 250 km/h. This was then sent in a Mailing with a special soundchip to the 3000 BMW clients. A QR-code and a link to the microsite allowed them to watch the making-of of the song.

More Entries from Video in Social and Influencer

24 items

Grand Prix Cannes Lions
THE BEAUTY INSIDE

Best Digitally Led Integrated Campaign

THE BEAUTY INSIDE

INTEL, PEREIRA & O'DELL

(opens in a new tab)

More Entries from DRAFTFCB/LOWE

24 items

Silver Cannes Lions
CLASSICAL BAND MERCHANDISE

New Product Launch/re-Launch or Multi-Product Promotion

CLASSICAL BAND MERCHANDISE

SWISS YOUTH SYMPHONY ORCHESTRA, DRAFTFCB/LOWE

(opens in a new tab)