As a piece of unbranded awareness, we were free to explore the MS territory with the only limitation of being true to the disease and the millions of people living with it.

Patients suffering from MS have lived the last 20 years seeing disease control and treatments advance in front of their eyes. They now have many choices to help them treat MS. However, they don’t care about products or brands, they just want to live a normal life, like everybody else.

The film follows one patient’s journey, from the time she is diagnosed with MS in 1998, up until the present day. It is not a brand story but an emotional story of her life, full of the usual ups and downs, such as the birth of a child and the loss of a parent. And whilst being diagnosed with MS is part of that journey, her condition does not define her. Thanks to the treatment and support Merck provides, she can live her life the way she chooses.

Multiple Sclerosis is a lifelong, neurological condition, for which there is no cure. Up until 1998, there was no treatment for it at all. Merck changed that, by introducing the first ever MS treatment to the market. Since then, Merck has helped millions of people around the world live as close to a normal life as possible.