We launched the ‘Live in Levi’s Project’, a seamless digital platform weaving together multimedia content, UGC and e-commerce.

From London barbers to Tokyo boxers, the site featured editorials of 15 global influencers, inspiring a worldwide curation of real-life denim stories submitted by Levi’s fans.

As social content flowed in, the site responded accordingly – with the DNA of content shaped by the lives of Levi’s fans.

New submissions every 2.7 seconds.

20% increase in average order value on Levi.com

25 million social impressions.

1.1 billion global PR impressions.

CHALLENGE

Bring Levi’s back to the people through the launch of a global brand platform.

OPPORTUNITY

There are over a billion Levi’s jeans in the world, each pair with a unique story.

So we decided to tell them, all of them.

IDEA

Create a living editorial showcase designed to celebrate how the world ‘Lives in Levi’s.’