No one is telling the real story about what moms have been through the past two years. In this film, “The Marathon That Never Ends”, we draw parallels between marathon running and motherhood, paying homage to all the moms who went the extra miles this past year with an undefined finish line. The film brings to light how particularly during the pandemic year, moms in particular have faced more challenges and are bearing the brunt of childcare, housework and home-schooling. We featured real moms in the video’s creation, capturing the authentic, challenging and often messy view of mothering during the pandemic.

According to a proprietary study conducted by our Consumer Insight Team, the pandemic has impacted moms in unique and dire ways, changing their view of the world and pushing them to their limits. And while some moms are thriving, most are just surviving, with 57% reporting their well-being has gotten worse since the start of the pandemic; 89% saying they are somewhat extremely burned out; and 77% acknowledging that their mental health has been the top contributor to burnout. Being a mother, especially now, is like running a never-ending marathon. Emotional, excruciating and exhausting, mothers are hitting the pandemic wall, with most feeling the mental and physical symptoms of a maxed-out life. Through this film, we hope to raise awareness for the unique struggles that women continue to endure while celebrating their strength, love for family, and undeniable hope for a finish line filled with joy and triumph.