Industry Craft > Art Direction

THE ORIGINALS - R12 GORDINI

PUBLICIS CONSEIL, Paris / RENAULT / 2022

Awards:

Silver Eurobest
CampaignCampaignLayout(opens in a new tab)
Digital Proof JPG
Supporting Content
Demo Film
1 of 0 items

Overview

Credits

OVERVIEW

Cultural / Context information for the jury

End of 2021, Renault launched its new merchandising online store "The Originals Store Renault" showcasing miniatures of Renault’s most iconic models. A perfect opportunity to revive the love for the brand and passion for cars with a series of visuals awakening childhood imagination. Forever kids!

Translation. Provide a full English translation of any text.

The claim, “DO TRY THIS AT HOME” is a funny way to divert the usual disclaimers present on car ads displaying similar situations and is a reference to the use of the toy at home.

Tell the jury about the art direction.

We produced the visuals in full 3D to allow us to scale miniatures of real cars in a hyper-realistic way. Situations taking up the codes of action films (jumps, slippages ...), in sets inspired by 3 major cities, San Francisco, Chicago and New York.

More Entries from Print & Publishing in Industry Craft

1 items

Grand Prix Cannes Lions
LIL SUGAR— MASTER OF DISGUISE

Grand Prix For Good Health

LIL SUGAR— MASTER OF DISGUISE

HIP-HOP PUBLIC HEALTH (HHPH), AREA 23, AN IPG HEALTH NETWORK COMPANY

(opens in a new tab)

More Entries from PUBLICIS CONSEIL

24 items

Grand Prix Cannes Lions
RENAULT - PLUG-INN

Automotive

RENAULT - PLUG-INN

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)