We encouraged mothers to share their sexual harassment stories with their sons. In the hope that, when a son realises that even his mother is not spared, he will do his bit to ensure that what happened to his mother, won't happen to another woman.

We released an online video that encouraged mothers to share their sexual harassment stories with their sons by showing them how simple it is do it. A mother sees her son's actions and simply makes him understand the effects of his actions without preaching. She makes him empathise with women who get harassed by sharing her own story with him. The video was released on various social media and video hosting sites in November 2015.

#ShareYourStory got participation from mothers across the country.

Some shared their stories via videos on social media and some wrote open letters to their sons.

Soon, it became one of the most viral campaigns in India, with over 17.6 million views, 164,000 likes and 285,000 shares.

It trended at number 1 on Twitter in December 2015 with over 960,000 Twitter impressions.

Major online and social media sites shared and wrote about it.

Traditional media outlets picked it up and shared it.

So much so, even India's Ministry of Women & Child Development joined the campaign.

The base of the campaign was rooted in getting direct responses from mothers. The film gave a clear solution that was also the call-to-action, telling women to share their stories with their sons. The result that followed was an overwhelming participation from mothers and women alike, starting the conversation, spreading the message and sharing their stories.

In India, women do not talk about sexual harassment.

Not even with family and friends.

We got them to share their sexual harassment story with the one person who could actually make a difference – their sons.

Because when a young man realises that even his mother is not spared, he empathises with the problem at a deeper level.

92% of women in India have been sexually harassed in public places.

Sexual harassment is not taken seriously.

Worse still, men’s actions are justified with – boys will be boys.

This attitude had to change.

Just creating awareness wasn’t enough.