Film > Product & Service
KIRSHENBAUM BOND SENECAL + PARTNERS, New York / PROSTATE CANCER FOUNDATION / 2012
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Mission: Help the Prostate Cancer Foundation get men 40+ to visit their doctor to get a prostate exam.Challenge: Negative stigmas around the prostate have resulted in men refusing to discuss the disease.Solution: Humor. We made it easier for men to talk about the problem with a campaign centered on a real-life mechanic named Branko (Yes, that’s his real name. And yes, we found him on Craigslist). Armed with a scowl and latex gloves, his message: Get Checked Before You Get Czeched.
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