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THE PULSE

THJNK, Hamburg / AUDI / 2016

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Overview

Credits

OVERVIEW

Synopsis

The RS models combine power, control and sublime aesthetics. These are models that are bursting with emotion. Each RS model has always striven to achieve the absolute maximum. Not just on the racetrack, but on the road too.

RS models embody our slogan, “Vorsprung durch Technik”, like no other vehicle range. Despite a select customer base, the RS models make ideal brand shapers. We were tasked to make a film that aroused everyone’s enthusiasm for the Audi brand, not just potential RS customers.

Context information

The film rapidly racked up millions of views on various social media networks. Audi fans and true petrolheads absolutely loved it.

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MECHANICS

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