The participants were able to be a part of an unprecedented experience, but more importantly the national parks issue was made relevant and contemporary. Our Quiet Show for 10 people reached an audience of 2.4 million. In addition the media picked up the story and ran with it. Our story was told online and in the pages of Rolling Stone, Vice, Esquire, and The Wall Street Journal to name a few.

With little to no media dollars, Nature Valley leveraged their partnerships and social media platforms as well as, the artists’ loyal fan base and social media platforms.

The entire awareness campaign and sweepstakes for entry ran through Facebook and a corresponding microsite. Using a teaser video and specially designed posts throughout the rollout of the campaign, Nature Valley introduced the program to their 1.4+ million fans and the support and momentum grew from there. The initiative was cross-promoted on the NPCA's page and Andrew Bird's page as well.

America’s national parks are increasingly facing economic and environmental challenges. The Quietest Show on Earth was created as a non-for-profit initiative to increase awareness and support for America’s struggling national parks for a new younger generation of Americans. Nature Valley – as it’s name would indicate - has a large following of people who are passionate about nature. Nature Valley set out to motivate this base to get involved and participate in this one-of-kind music event. By collaborating with singer, song writer, multi-instrumentalist Andrew Bird, Nature Valley was able to breath new life into the issue of preserving our national parks.