THE REAL VOICE OF LOUIS XIV

BETC, Paris / CANAL / 2018

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Case Film

Overview

Credits

Overview

Background

Create conversation around the launch of the series by showing how true the series is to historical reality

Describe the creative idea

Resurrect the real Louis XIV so that he could talk with journalists and fans of the series.

Describe the strategy

Generate interest in millennials about a series referring to 300 year old historical facts.

Describe the execution

Once created, the voice of Louis XIV could be heard on different television sets and influencers were able to interview him. Fans of the series could also ask the king questions on Twitter.

List the results

Over 15 million French people heard the voice of their greatest king for the first time

Over 2000 people were able to address him directly by asking him a question on Twitter.

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