BETC, Paris / CANAL / 2018
Overview
Credits
Background
Create conversation around the launch of the series by showing how true the series is to historical reality
Describe the creative idea
Resurrect the real Louis XIV so that he could talk with journalists and fans of the series.
Describe the strategy
Generate interest in millennials about a series referring to 300 year old historical facts.
Describe the execution
Once created, the voice of Louis XIV could be heard on different television sets and influencers were able to interview him. Fans of the series could also ask the king questions on Twitter.
List the results
Over 15 million French people heard the voice of their greatest king for the first time
Over 2000 people were able to address him directly by asking him a question on Twitter.
More Entries from Use of Advanced Learning Technologies in Mobile
24 items
More Entries from BETC
24 items