Rolf Benz, manufacturer of premium designer furniture ‘Made in Germany’ wanted us to promote their coffee table programme.

The unusual designer furniture by Rolf Benz is very highly prized. Only a few people, however, know that Rolf Benz's range also includes high-quality coffee tables. In addition, this is what we want to change, in a very clear and fun way.

Either at the POS or at trade fairs, the unusual promotional idea makes people curious to find out more about coffee tables. Now suddenly more people, than ever before, are becoming interested in the once 'poor relation' of the Rolf Benz collection.

We invented the first coffee table book that’s also a coffee table. From a distance, it looks like a coffee table, but on closer inspection, it turns out to be a book that reveals to the customer the whole world of the Rolf Benz coffee table collection.