Social and Influencer > Online Ad
DDB SAN FRANCISCO, San Francisco / FRESH STEP / 2014
Overview
Credits
Execution
banner ad
Outcome
Results
• 128,350 total interactions
• 946,510 seconds total interaction time
Strategy
Any half-witted animal could learn to play a game like checkers. But chess? That’s a game for sophisticated, thinking animals. So, utilizing a smart chess engine, we made banner ads in which you could challenge one of three smart cats to a full game of chess, ultimately allowing us to position Fresh Step as the smart litter for smart cats.
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