Social and Influencer > Online Ad

THE SMARTEST CATS IN THE UNIVERSE

DDB SAN FRANCISCO, San Francisco / FRESH STEP / 2014

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Overview

Credits

OVERVIEW

Execution

banner ad

Outcome

Results

• 128,350 total interactions

• 946,510 seconds total interaction time

Strategy

Any half-witted animal could learn to play a game like checkers. But chess? That’s a game for sophisticated, thinking animals. So, utilizing a smart chess engine, we made banner ads in which you could challenge one of three smart cats to a full game of chess, ultimately allowing us to position Fresh Step as the smart litter for smart cats.

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