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THE SOUND OF CREATION

DDB & TRIBAL AMSTERDAM, Amsterdam / PHILIPS / 2013

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Overview

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OVERVIEW

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To demonstrate that Philips is ‘obsessed with sound’ and show real music lovers the craftsmanship that goes into making the Philips Fidelio audio products, we created ‘The Sound of Creation’. An interactive musical story that shows the passion and craftsmanship that go into creating the nine Philips Fidelio audio products.

After interviewing Philips sound engineers and designers, we ended up with nine inspiring stories behind the Fidelio audio products. The stories were brought to life by nine special audio loops composed by an electronic artist and nine video loops. The audio loops unfolded one by one, resulting in a complete ‘Washed Out’ music track. As we’re talking to real music lovers with an eye for detail, every musical and video loop had to stay synchronized at all times to create a seamless musical experience.

People can interact with the musical story at any moment and create their own music composition by using the mouse or keypad numbers 1-9. We designed special music visualizations for each story showing the number of musical bars and the amplitude of the sound loop, which allowed users to dive into the music as each story unfolded.

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