Media always pay attention the news which has social value. The AI Cattery for stray cat, using tech for social good, which drove lots of media focus.

There are 53 million stray cats in China, only 40% of them can survive the winter in China. However, rescuing strays has always been a controversial topic, as people think they are dirty, dangerous, carrying diseases, breeding rapidly. Wealthier communities tend to turn away strays, and only a few lower-income communities consider helping them. In addition, although there are volunteers, but the number and their capacity is limited when comparing with the amount strays, and the common rescue methods cannot help them thoroughly from cold, hungry and sick.

Therefore, we want solve the problem and alter people’s bias. On the one hand, we try to help animal protection volunteer to make their work easier and more effective; On the other hand, we try to let the strays live a health and decent life, which also contribute to improving their relationship with human community and changing people’s bias.

We believe that a fundamental change in the living environment of stray cats is the key to all other necessary changes. Only by improving the relationship between stray cats and people in communities, could bias be altered, and could strays get help.

Since one-on-one rescue works slowly, why not we seek help and support from technology?

To break the routine, engineers designed an AI cattery by using AI & IoT technology. Combined with our animal recognition technology, sterilization & disease recognition model, and Intelligent constant temperature system, the AI cattery can create a more comfortable and harmonious environment for not only stray cats, but also human beings.

Insight: Stray cats is a social challenge in China. There are 53 million stray cats in China, only 40% of them can survive the winter in China. However, rescuing strays has always been a controversial topic, as people think they are dirty, dangerous, carrying diseases, breeding rapidly. So, we build the worlds first AI cattery, which aims at solve the society challenge and alter people’s bias, leads to media’s focus.

Key message: One Engineer Build World’s first AI Cattery for Stray cat.

Target Audience: Mass consumer, AI developers (Cat is popular among developers)

Low Budget on PR

It takes 2 mouths to gather cats’ data, train the model, integrate the IOT hardware, develop the AI system and build the cattery. We launched the AI Cattery in a community since last December.

When the video of AI cattery published in January 2019, lots of media take a initiative to report the news and ask for interviews for in-depth coverage.

More than 300 media outlets all over the world have reported this story, including China core media such as Xinhua News Agency, China News Service, Economic Observer; 120+ foreign core media reported in 6 languages such as People's Daily Overseas Edition, Global Times, DailyMail, etc. Over 30 KOLS in WeChat repost the news.

They reported in a positive way, which think highly of our company’s AI technology, engineers culture and our mission of Everyone Can AI.

More importantly, we have improving our company’s reputation obliviously, with 95% positive feedback on the campaign.

The AI cattery has been used for over 100 days, and has saved 24 stray cats so far; More than 50 applications for AI cattery from communities, companies and stray cat sanctuaries.

At present, partnered with many NGOs, 10 cities will start to build their AI catteries soon.