Social and Influencer > Websites & Microsites

THE TRUTH ABOUT SMART

AGENCY REPUBLIC, London / MERCEDES BENZ / 2009

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Translation

Many people doubt the Smart Fortwo’s 'real car' credentials; they think that it will be cramped on the inside, have a non-existent boot and it would crumple horribly in an accident.This is actually far from the truth. The seats are bigger than in many executive saloons, the boot can take a washing machine, it can withstand the weight of 400 elephants and it’s filled with state-of-the-art Mercedes technologies.The campaign seeks to make people reappraise smart as a ‘real car’ with real car credentials, by confronting people's misconceptions head on with rich media ads and campaign microsite.

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