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THE WINNING MOMENT

SMUGGLER, New York / JORDAN CHINA / 2016

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That winning game moment isn't what you suspect in this stirring 30th anniversary film.

The spot rewinds from the joyful, tearful finale of a high school basketball game, capturing the fall of confetti after a point guard makes what appears to be the winning shot of the day. The ad continues in reverse, pausing at key points along the way --a crucial block, a locker-room pick-me-up with the coach, the guard planting a kiss on the basketball.

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