Outdoor > Digital Outdoor
CHEIL WORLDWIDE, Beijing / INFINITI MOTOR COMPANY / 2018
Overview
Credits
Synopsis
This installation is placed at an INFINITI Experience Store. Users can simply participate in our campaign by tying in the numbers they want go beyond through a simple link. This interactive device could constantly receive, print and display UGC that we collected from multiple social platforms. Moreover, people whom passerby our store would be attracted by piles of printing paper and eventually join our campaign. The whole process will be streamed live, so participants can see their comments in real time.
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