Outdoor > Digital Outdoor

THE WITNESS OF NUMBER

CHEIL WORLDWIDE, Beijing / INFINITI MOTOR COMPANY / 2018

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Overview

Credits

OVERVIEW

Synopsis

This installation is placed at an INFINITI Experience Store. Users can simply participate in our campaign by tying in the numbers they want go beyond through a simple link. This interactive device could constantly receive, print and display UGC that we collected from multiple social platforms. Moreover, people whom passerby our store would be attracted by piles of printing paper and eventually join our campaign. The whole process will be streamed live, so participants can see their comments in real time.

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