Outdoor > Ambient
PUBLICIS BRASIL, Sao Paulo / SONY / 2013
Overview
Credits
AmbientExecutionDescription
An actress was hired to demolish a car with a hammer in a street of Vila Olímpia, a business district of São Paulo. The scene attracted lots of attention. Less than an hour later, a video was spontaneously posted by an eyewitness on Youtube with the title “The Crazy Woman of Vila Olímpia”. On the end of the day this video had grasped the attention of millions of people over the blogosphere, social media and appeared on national and international news portals. The next day the video was on open TV. 3 days later, Sony Channel took responsibility for the action.
The plot of the performance had a direct link with the content of the TV show: revenge. It impacted a huge amount of potential new viewers.
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