Outdoor > Ambient

THE WOMAN WITH THE HAMMER

PUBLICIS BRASIL, Sao Paulo / SONY / 2013

CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

AmbientExecutionDescription

An actress was hired to demolish a car with a hammer in a street of Vila Olímpia, a business district of São Paulo. The scene attracted lots of attention. Less than an hour later, a video was spontaneously posted by an eyewitness on Youtube with the title “The Crazy Woman of Vila Olímpia”. On the end of the day this video had grasped the attention of millions of people over the blogosphere, social media and appeared on national and international news portals. The next day the video was on open TV. 3 days later, Sony Channel took responsibility for the action.

The plot of the performance had a direct link with the content of the TV show: revenge. It impacted a huge amount of potential new viewers.

More Entries from Stunts & Live Advertising in Outdoor

24 items

Grand Prix Cannes Lions
RAMP

Corporate Image

RAMP

IBM, OGILVY FRANCE

(opens in a new tab)

More Entries from PUBLICIS BRASIL

24 items

Gold Cannes Lions
CLINTON

Home Appliances, Furnishings, Electronics & Audio-Visual

CLINTON

ARNO, PUBLICIS BRASIL

(opens in a new tab)