While champagne sales were on the decline, G.H.MUMM decided to react by targeting a younger audience and showing how innovative and daring they are. They decided to highlight their official Formula 1 sponsorship with number one DJ worldwide, David Guetta and be part of his last music video.

How could we turn a classic youtube music video into an innovative experience?

We created David Guetta - Dangerous : The World's First Double Screen Music Video, a music video you can watch on your computer and your phone simultaneously, without downloading an app, thanks to a coding performance. The double-screen technology allows viewers to interact with the music video using their mobile devices via numerous hot spots during the clip.

While champagne sales were on the decline, G.H.MUMM decided to react by targeting a younger audience and showing how innovative and daring they are. They decided to highlight their official Formula 1 sponsorship with number one DJ worldwide, David Guetta and be part of his last music video.

• More than 2 millions people enjoyed the double screen music video with an average time of 4 minutes spent per user. The music video collected the best moments of the experience and has been viewed more than 70 millions times.

• G.H Mumm champagne sales have exploded since, making a turnover jump of 14%, an incredible feat in a market which is at +3%. It is now the n°1 most requested champagne in Europe.

The campaign was aired November 2014 and is still on air.

G.H.Mumm champagne endorsed David Guetta for the launch of a new limited edition David Guetta champagne bottle. As we targeted a younger audience, we wanted to show how innovative and daring we were.

We created the worl'd first double screen music video on David Guetta YouTube custom page.

We turned a classic youtube music video into an innovative experience.

We created David Guetta - Dangerous : The World's First Double Screen Music Video, a music video you can watch on your computer and your phone simultaneously, without downloading an app, thanks to a coding performance. The double-screen technology allows viewers to interact with the music video using their mobile devices via numerous hot spots during the clip.

The experience was aired on the David Guetta custom page with 7,670,491 subscribers and advertised on Guetta's social medias. (17,2M on twitter and 55M on facebook)