A young woman is walking down the street. She has headphones on, but we can hear what she’s listening to. And she’s listening to... the worst song in the world. Just like in a music video, we cross-cut between the musicians in a studio and the woman, who’s clearly not enjoying the song. The lyrics point out just how unbearable her situation is, making it worse and worse… until we finally discover why she doesn’t skip the track: she’s carrying two huge grocery bags.

People like shopping at their local Monoprix. But there’s one thing they hate: carrying their groceries back home. And yet, most of them don’t use the shop’s delivery services. In order to promote them, we needed to find an insight that they could relate to: you can’t skip a bad song when you’re carrying groceries.

Everything was explained through the song – the song is the script and determines what happens in the story. So we had to find the right insights about bad songs in terms of song writing and bring them into the song itself: saxophone solos, keytar, vocoder overdose…

Also, just because we were making the worst song in the world doesn’t mean we wanted it to be unbearable. We just wanted to make something that wouldn’t fit with our main character’s universe. So we turned it into a really cheesy song, a guilty pleasure that some people would actually secretly like, and that everyone would remember after seeing the film. So yes, we made it catchy.

(in Spanish) This is the worst song in the

(in Spanish) Worst song in the world

(in Spanish) Why is it in Spanish now?

(in Spanish) This is the worst song in the

(in Spanish) Worst song in the world

(in Spanish) I don’t know, buddy

This part of lyric is left in original language as the subtitles are meant to imitate karaoke.