Direct > Product & Service
TBWA\ISTANBUL, Istanbul / INLINGUA / 2011
Overview
Credits
BriefWithProjectedOutcomes
We sent foreign postcards coming from Barcelona, London and Rome to peoples mailboxes in Istanbul. We also we put a special Inlingua 3D glasses inside the envelope. With a special technique we used for printing postcards, we made the messages seem Turkish when looked through Inlingua glasses.Postcards are sent to 2000 people in Istanbul. In the first month, calls received to Inlingua offices in Istanbul showed an increase by %155.
ClientBriefOrObjective
To create awareness about Inlingua Istanbul Language Schools
Effectiveness
Postcards are sent to 2000 people in Istanbul. In the first month, calls received to Inlingua offices in Istanbul showed an increase by %155.
Relevancy
Inlingua Translating Glasses directly makes you understand a foreign language.
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