Social and Influencer > Websites & Microsites
TRIBAL DDB AMSTERDAM, Amstelveen / KLM / 2012
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How can KLM Royal Dutch Airlines motivate travellers to choose their brand not only for price reasons, but also for its added value? By creating a branded utility that inspires travellers to find exciting new travel destinations, early in the orientation process.
Travelr: the website application where you can find your dream vacation based on interests, instead of standard geolocation parameters! The innovative Travlr tool (beta!) searches a wide range of social media sources for unbiased information from real people, to construct your personal vacation map, to help you in finding your ultimate holiday destination, because “together we’ve been everywhere”.
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