Audio & Radio > Craft

TROLL

OGILVY & MATHER LONDON, London / UNILEVER / 2014

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Overview

Credits

OVERVIEW

BriefExplanation

Young women who post pictures of themselves online are often attacked by Internet ‘trolls’. These trolls post nasty and cruel comments about the victim’s appearance.

In this ad, we hear a young women being nasty about someone’s appearance. We eventually discover that she is in fact being cruel to herself.

She has become her own worst troll.

Dove’s ‘Real Beauty’ campaign is world famous for championing every woman’s right to feel beautiful.

ScriptInEnglish

CHLOE: Dear Chloe, I can’t stand how lanky you are. You’ve got limp hair. And your knees are all wonky. Oh and Chloe. I hate your body too. Your bum’s too big. And your belly wobbles like a jelly. And Chloe, I almost forget, you’ve got shiny skin, blotchy cheeks, and bony shoulders. What a mess you are. All my love. Chloe.

ANNCR: Women are their own worst trolls. Isn’t it time you treated yourself like someone you love? Dove. Be your beautiful self.

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