McCANN LONDON, London / ZURICH INSURANCE COMPANY / 2016
Overview
Credits
BriefExplanation
Using the data they gave us at truelovemaps.com, we created thousands of personalised films telling couples' unique love stories.
Here is one unique example:
Title: Zurich Insurance. For Those Who Truly Love. Presents.
Title: Remember the day
Title: On a Friday back on 10 March in 2006
Title: In Paris
Title: Along Avenue Charles Floquet
Title: That was where we had our first kiss
We have been watching video footage coming through the clouds and then into an aerial and street view using Google Street View. The film ends on one street near the Eiffel Tower.
A tree grows up in this scene and a heart with 'Ronaldo + Raquel' gets drawn on the the tree.
EntrySummary
This was a Valentines Day campaign to let couples experience their love story again.
At truelovemaps.com, people gave us the information of their love story. How they met their partner. Where they first kissed. Where they got engaged. From this data, we made a personalised video using Google Street View.
Each unique love story lasted around 30 seconds. And of course, every single one was different depending on the information given to us.
Once you co-created one of these films, you sent it to your loved one or shared it on social networks. So people spread our brand message 'For Those Who Truly Love' at the same time as they shared their love stories.
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