TWEET TICKER works on a smartwatch, so CMOs can wear this marketing tool always, and easily access the social trends and brand conditions whenever they want to make decisions for their marketing businesses.

To provide information CMOs need, it must be fast, accessible, and easy to understand. On TWEET TICKER, Tweets about brands and social trends are visualized on a timeline of a 24 hour circle. The number of tweets and how brands are tweeted are shown in real time. CMOs can see social trends and brand conditions at a glance.

Twitter Japan held an event for CMOs and presented a sample of this new type of marketing tool. More than fifteen famous companies including global brands attended the event. They are using TWEET TICKER for their marketing and have realized value of Twitter. Many of these companies invested more on the ad products of Twitter including a company starting spending. Twitter's revenue increased by more than 15% from the previous quarter. The new concept of a watch creates continuous engagements between Twitter and CMOs and changes the way CMOs do business.

Marketing must get into the era of real time. Companies need to be aware of social trends and their company’s brand condition in real time.

The target is CMOs who we segmented by their positions. CMOs must have common mission that they need to be aware with social trends and brand conditions, and need to make swift decisions for their marketing businesses.

For such CMOs, Twitter Japan created TWEET TICKER to help CMOs do business by utilizing value of real time consumer’s activities on Twitter and let CMOs realize the value for marketing of real time consumer’s activities on Twitter.

The most important point of the strategy is creating a contact point that continuously supports CMOs’ marketing businesses, so Twitter can achieve long-term engagements with CMOs.