A campaign was executed to ensure that people came to the Uniqlo once-yearly major sale.

Idea was to turn check-in into an entertainment.A mechanism was designed so that shoppers could check into any of the 859 Uniqlo stores in Japan during the sale.Check-ins were originally just for yourself or for sharing with friends.Through this mechanism, check-ins by all who came to Uniqlo were made visible as entertainmentA total of 202,479 people checked in as a result.Total sales came to over 22 billion Japanese yen for the three daysBoth number recorded historic highs.