Challenge to climb a skyscraper using only LG CordZero Cyking’s suction power

Cyking has been proved to have the strongest suction power among cordless vacuum cleaners. So, we challenged to climb skyscraper with only its suction power. Sierra Blair-Coyle, the 2016 US Extreme Climbing Champion, was recruited as the challenger in the campaign.

-Campaign video recorded 23 million views in 5 weeks

-90,000 people participated in online events, 3.5 million self-proliferative views on the online

-Going viral in over 200 news articles and 30 online communities

(Adweek, Business Insider, SBS News, and many social network communities)

-Spreading out TVC to Global 7 countries

-Spreading of positive online buzz among customers about Cyking’s suction power

When purchasing a vacuum cleaner, customers choose either corded or cordless vacuum cleaners between suction power and convenience. Cordless vacuum cleaners are perceived to be convenient, but to have weak suction power in the market. Considering the distinct characteristics of the Korean market where housewives make decision more than 80 percent of the purchase, set housewives in their 30s and 40s as target audience.

Cordless vacuum cleaners are perceived to be convenient, but to have weak suction power in the market. Emphasizing the strong suction power of LG CordZero Cyking, it reshapes perception of the cordless vacuum cleaners.