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VIRITUAL MONEY BOX

McCANN, Oslo / SOS CHILDREN'S VILLAGES / 2006

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The brief:SOS Children’s Villages wanted a new way of collecting money on the Internet, as an addition to traditional fund raising.The idea:Start your own fund raising campaign for SOS Children’s Villages by sending a virtual money box to your friends. How it spreads on the internet, who it reaches and how much money it collects is visualised on the site, where you can sign in at any time.The results:We invented a new kind of fund raising on the internet, which will give SOS Children’s Villages great income with a minimum of investment.

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