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WEDDING

FOX NETWORKS GROUP LATIN AMERICA, Buenos Aires / FOX INTERNATIONAL / 2016

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Overview

Credits

OVERVIEW

BriefExplanation

We’re in a church. Right before us, a typical bride dressed in white is about to walk down the aisle. At a distance, we see him there, the stereotypical perfect man, waiting for her. She starts to walk slowly while the church chorus starts to sing. But instead of the classical “Ave Maria”, we hear some other music and lyrics. The song tells the bride the sad reality: that her future husband will change and will not be the perfect man anymore.

EntrySummary

Argentina is a very "machista" country. For many men the wife is there just to serve them. That's why Fox Life created a the reality show "School For Husbands". The idea of the show is to help the wives to bring back the men they fell in love with. The four talents that appear at the end of the spot are the teachers of this school and they're well known TV hosts in Argentina.

MediaSpend

The original music track was key for the spot. It's the whole idea. We decided that our wedding song had to be classical, such "Ave Maria". Then we started to work on the lyrics, trying to find the clichés that the women of the show had to face in their marriage. We casted only voices of women between 50-60 years of age because our chorus were like experienced wives giving their warming to the bride.

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