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WHERE RISK MEETS OPPORTUNITY - CATCH WAVE

SUBSTANCE COLLECTIVE LLC, Chicago / CME GROUP / 2022

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Overview

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There is a natural parallel between athletes at the top of their game and market participants. They both must constantly assess and manage risk, understand their environment and rely on their experience to access potential outcomes and take decisive action. “Where Risk Meets Opportunity,” features iconic surfer Laird Hamilton in action and shows how managing risks can translate into opportunity.

Cultural / Context information for the jury

Although economic uncertainty and risk remain, feedback from CME Group’s clients indicate they’re increasingly optimistic about the future. This spot represents a renewed sense of opportunities within financial markets. Traders and individuals want to take action, and our markets are the premier destination for seizing opportunities and managing risk. The spot underscores that financial market participants who understand how the world has changed are not limited to facing downside risks or simply waiting things out. There are opportunities everywhere, and knowing how to participate in today’s markets is the key to moving forward.

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