Outdoor > Indoor Posters

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TUGBOAT DESIGN, Tokyo / INTERMESTIC INC. / 2017

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Background:A product promotion poster for the “Zoff SMART” series of glasses, which combine lightness, suppleness, durability and design.

Solution:The aim was to promote the presence of glasses as a fashion item, showing the charm of glasses outside of the goal of functionality (improving vision) through visually comparing people with/without glasses by lining them together symmetrically, allowing viewers to compare the usage/non-usage of glasses at a glance.

Result: The brand image was improved and improved sales figures of the relevant products were achieved by 150% compared to the previous year.

This campaign succeeded in greatly expanding the purchase aim of the glasses from a simply functional item (improving vision) to a fashion item. Thus, this contributed to the acquisition of new users.

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