Film > Product & Service

WHOLE GRAINS

FRED & FARID, Paris / UNITED BISCUITS / 2010

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Overview

Credits

OVERVIEW

Synopsis

BN is a patrimonial french brand of biscuits, that has just totally changed its recipe and packaging in order to compete with the leader of the category. The idea of the campaign is to claim this difference, using in each film a competitive rational advantage leading to a societal benefit.

The BN professor demonstrates with non sense that the new BN are made of whole grains, so if everyone eats BN, we could maybe just reduce global warming.

BN. There's good in being different.

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