Audio & Radio > Excellence in Radio & Audio
BBDO BELGIUM, Brussels / SMART / 2018
Overview
Credits
BriefExplanation
In this 30 second radio ad, we hear a woman trying to park in a spot that is way too small. When she starts losing it, the parking sensors get a second function: bleeping the curse words. The rhythm in which the parking sensor censors the driver, perfectly follows the recognisable pace of regular parking sensors.
ScriptInEnglish
SFX car
Finally a spot.
SFX: indicator, gear shifting, engine
Oh I just hope I can get in there.
SFX: Chiming of rear-parking sensor
Ow come on, D*MN IT,
Please let me get in there, GODD*IT ….
Come oooooon, SH*
Why the F* did he park like this?
*HOLE
What a SH* idea
To park your CR*P car
So F*CKING badly
You M*RF*ING
C*KS*ING
A* *
F* T* SH* * * * *
Seriously dude!!!
SFX: Shifting, revving engine, driving away
V.O
With a smart, you’re immediately parked. Go to your nearest smart or Mercedes-Benz dealership or find us at smart.com
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