Audio & Radio > Excellence in Radio & Audio

WOMAN

BBDO BELGIUM, Brussels / SMART / 2018

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Overview

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OVERVIEW

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In this 30 second radio ad, we hear a woman trying to park in a spot that is way too small. When she starts losing it, the parking sensors get a second function: bleeping the curse words. The rhythm in which the parking sensor censors the driver, perfectly follows the recognisable pace of regular parking sensors.

ScriptInEnglish

SFX car

Finally a spot.

SFX: indicator, gear shifting, engine

Oh I just hope I can get in there.

SFX: Chiming of rear-parking sensor

Ow come on, D*MN IT,

Please let me get in there, GODD*IT ….

Come oooooon, SH*

Why the F* did he park like this?

*HOLE

What a SH* idea

To park your CR*P car

So F*CKING badly

You M*RF*ING

C*KS*ING

A* *

F* T* SH* * * * *

Seriously dude!!!

SFX: Shifting, revving engine, driving away

V.O

With a smart, you’re immediately parked. Go to your nearest smart or Mercedes-Benz dealership or find us at smart.com

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