Audio & Radio > Innovation in Radio & Audio
PAPER, Guayaquil / FUNDACIÓN MUJER Y MUJER / 2020
Overview
Credits
Write a short summary of what happens in the radio or audio work.
On the International Day of the Elimination of Violence against Women, local radio stations silenced all women’s names from iconic songs they played on their program (Roxanne - The Police, Maria - Blondie). At the end of the song, the stations played an audio that emphasized the woman’s absence from the song, raising awareness about all the women who were femicide victims because they too, are now silent.
Translation. Provide a full English translation of any audio.
You really don't remember, was it something that he said?
Are the voices in your head calling,______?
___ (____), I think they got your number (____)
I think they got the alias (____) that you've been living under (____)
But you really don't remember, was it something that they said?
Are the voices in your head calling, ____?
Did you miss Gloria in this song? We are algo missing Diana, Evelyn, Janeth and the 98 women that were femicide victims this year in Ecuador.
Woman and Woman Foundation.
_____ in the sky with diamonds
______in the sky with diamonds
____in the sky with diamonds
Ahhhhhh
Follow her down to a bridge by a fountain
Did you miss Lucy in this song? We are algo missing Diana, Evelyn, Janeth and the 98 women that were femicide victims this year in Ecuador.
Woman and Woman Foundation.
Dale a tu cuerpo alegría____
Que tu cuerpo es pa' darle alegría y cosa buena
Dale a tu cuerpo alegría,____
Hey____
Did you miss Macarena in this song? We are algo missing Diana, Evelyn, Janeth and the 98 women that were femicide victims this year in Ecuador.
Woman and Woman Foundation.
Please outline the innovative elements of the work
We innovated in radio by not sponsoring a spot, but by getting radio stations to modify the songs by themselves. This way we are able to use all the most famous songs, without paying copywriting for them. How did we do it? On the International Day of the Elimination of Violence against Women, every time a song mentioned a woman’s name, the radio stations would press the mute button to silence their names. So, when people were expecting to hear “Lucy in the sky with diamonds”, they actually heard “___ in the sky with diamonds”. This simple action allowed us to raise awareness about the women who are missing, not in these songs, but because they were femicide victims that year.
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