We created the world’s first fully embroidered advert to launch the BBC’s coverage of the 2018 World Cup. ’The Tapestry’ tells the story of the World Cup and builds excitement towards the upcoming 2018 World Cup in Russia, promising that the only thing we know is that 'History Will Be Made'.

We wanted to reflect the less obvious art forms in Russian culture, and we decided upon embroidered folk art from the 1800s . The look gave us a short hand for "Russianness", and into it we animated historical moments from past World Cups, and then animated the players who would be the 2018 heroes.