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YOGA 15 SEC

THE HONEST COMPANY, Los Angeles / THE HONEST COMPANY / 2019

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This microfilms showcases modern, millennial parents enjoying yoga with baby out in the park. The communication objective was to showcase you can return back to your daily activities by integrating baby into your lifestyle, in this case in doing downward dog pose (often replicated by baby as the tripod pose). Honest diaper that both performs and is safe, gives you the ultimate peace of mind. We also wanted to use a tonality that was much more light spirited and humor oriented, as what dad considers to be yoga pose is very different from what mom considers.

Cultural/Context information for the jury

A lot of modern moms return back to post-natal yoga after their baby is born. Moms desire that dads also take part in co-parenting and here we showed a dad with baby in supposedly 'Shivasana' pose, as often dad is joining in more because 'mom said so.'

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