YOU LOSE WHEN YOU OVERPAY

CHANGE SERVICEPLAN, Warsaw / G2A / 2020

CampaignCampaign(opens in a new tab)
Film
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

There are literally millions ways to die in a video games. We present only couple of them.

Our story shows how terrible things happen when geeks and gamers overpay fo the video games at the regular stores. The psychotic deliveryman that appears to be a killer with an enormously huge plasma gun. The giant troll on the streets of New York. The elvish arrows and the ancient demonic incantations. Oh yes, there are millions of ways to die in video games.

Cultural / Context information for the jury

Nearly 3.1 billion people worldwide play video games, which is about 40% of the world population.

Geeks & Gamers are very hermetic target group. Their very specific and geeky knowledge makes the advertisement hard to navigate without getting cringy. Talking to geeks & gamers means going crazy about the same things and loving things they love.

Today video games are a $120 billion industry, bigger than Hollywood and the music… apparently only porn is bigger in entertainment industry nowadays. Yet still advertisement underestimates the power that is hidden behind the glasses of geeks, gamers and nerds.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

Geeks & gamers are all about the visuals. Our film was targeted to people raised up with video games and Marvel films. We just couldn’t make any mistake in this area… and we didn’t.

We couldn’t use just any gun… We used BFG which stands for a BIG F**** GUN . It is a large energy weapon that fires giant balls of green plasma. As the most powerful weapon in the Doom series, it causes major damage to most types of enemies and can clear an entire room of foes in just one shot. BFG was even ranked number two on the list of top video game weapons of all time.

Yes, we got this geeky to make the visual effects authentic.

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