YOYOGI CANDLE 2020

KAKEZAN, Tokyo / NTT / 2018

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Case Film
Presentation Image

Overview

Credits

Overview

CampaignDescription

I hold the public viewing by the projection mapping projection in the building wall surface of the NTT DOCOMO Yoyogi building.

Technical communication service "5G" and a real-time projection on this occasion; "Kirari!" utilization.

The smartphone measure in conjunction with a picture unfolds, too.

In Web app, I solicit three ways of enjoying.

"The message contribution function" that a picture can reflect.

"A music seeing and hearing function" to be able to enjoy music in conjunction with a picture.

"kirari!"A decorated letter contribution function" to utilize , and that a real-time picture is reflecting an athlete and is possible.

I carry out an LED light and the interlocking movement with projection mapping contents that were provided for the upper part of the building.

Execution

• Implementation

Two days holding of Saturday, October 28 and Wednesday, November 29.

• Placement

Projection mapping is reflected by NTT DOCOMO Yoyogi building.

The view place used Shinjuku southern terrace and a penguin open space of Shinjuku Station that was near to NTT DOCOMO Yoyogi building.

• Scale

The event that rolled up Shinjuku Station in Tokyo which could see projection mapping

• Brand relevance

NTT DOCOMO Yoyogi building solicits that it is the deep building of the relation by projection mapping for sports as a building of Shibuya-ku which made the history of sports

• Touch points

We utilized an exclusive website, and a support message and the decorated letter contribution for sports of the each user were reflected by projection mapping

• Materials, style elements, design choices

LED,projector,5G,Kirari!

• Methods and process

The picture which took with a camera a subject extraction system "Kirari!" reflection.

I let a mobile station and a base station having 5G line reflect the data and reflect it with a projector.

• Timeline

Enforcement time is 30 minutes.

With both days, I went to 2 performances of times from half past 18 to 19:00 and the time from half past 20 to 21:00.

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