Cannes Lions

Creative Effectiveness

The Creative Effectiveness Lions celebrate the measurable impact of creative work.

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Harjot Singh, Jury President

Global Chief Strategy Officer, McCANN

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302 Entries

Awarded:

1 Grand Prix
2 Gold
5 Silver
7 Bronze
20 Shortlisted
Grand Prix Cannes Lions
IT HAS TO BE HEINZ

Sustained Success

IT HAS TO BE HEINZ

HEINZ KETCHUP, RETHINK

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Gold Cannes Lions
#TURNYOURBACK

Real-Time Response

#TURNYOURBACK

DOVE, DAVID

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Gold Cannes Lions
WORLD CUP DELIVERY

Breakthrough on a Budget

WORLD CUP DELIVERY

PEDIDOSYA, GUT

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Silver Cannes Lions
RAISE YOUR ARCHES

Travel, Leisure, Retail, Restaurants & Fast Food Chains

RAISE YOUR ARCHES

MCDONALD'S, LEO BURNETT

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Silver Cannes Lions
OREO #BRINGBACK2011

Single Market

OREO #BRINGBACK2011

OREO, LEO BURNETT

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Silver Cannes Lions
THE LAST PHOTO

Creative Effectiveness for Good

THE LAST PHOTO

ITV X CALM, adam&eveDDB

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Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
BRING HOME THE BUD

Real-Time Response

BRING HOME THE BUD

BUDWEISER, WIEDEN+KENNEDY

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Bronze Cannes Lions
TOXIC INFLUENCE

Consumer Goods

TOXIC INFLUENCE

DOVE, OGILVY

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Bronze Cannes Lions
ROCK STAR

Consumer Services/Business to Business

ROCK STAR

WORKDAY, OGILVY

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Bronze Cannes Lions
PIÑATEX

Consumer Services/Business to Business

PIÑATEX

ANANAS ANAM + DOLE SUNSHINE COMPANY, L&C

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Bronze Cannes Lions
WRAPPED ON PLATFORM EXPERIENCE

Sustained Success

WRAPPED ON PLATFORM EXPERIENCE

SPOTIFY, SPOTIFY

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Bronze Cannes Lions
INCLUSIVE BY DESIGN

Sustained Success

INCLUSIVE BY DESIGN

MASTERCARD, McCANN XBC

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Bronze Cannes Lions
THE LAST PERFORMANCE

Collaboration

THE LAST PERFORMANCE

PARTNERS LIFE, SPECIAL

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Bronze Cannes Lions
FITCHIX

Challenger Brand

FITCHIX

HONEST EGGS CO, VML

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Shortlisted Cannes Lions
OREO #BRINGBACK2011

Consumer Goods

OREO #BRINGBACK2011

OREO, LEO BURNETT

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Shortlisted Cannes Lions
BRING HOME THE BUD

Consumer Goods

BRING HOME THE BUD

BUDWEISER, WIEDEN+KENNEDY

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Shortlisted Cannes Lions
OREO CHEAT COOKIES

Consumer Goods

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

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Shortlisted Cannes Lions
THE CEO

Consumer Goods

THE CEO

NOBLEX/ PARAMOUNT PLUS, GUT

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Shortlisted Cannes Lions
LIFE EXTENDING STICKERS

Travel, Leisure, Retail, Restaurants & Fast Food Chains

LIFE EXTENDING STICKERS

MAKRO, GREY COLOMBIA

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Shortlisted Cannes Lions
AIRTEL 175 RE-PLAYED

Consumer Services/Business to Business

AIRTEL 175 RE-PLAYED

AIRTEL, LEO BURNETT

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Shortlisted Cannes Lions
KNOCK KNOCK

Not-for-Profit / Charity / Government

KNOCK KNOCK

KOREAN NATIONAL POLICE AGENCY, CHEIL WORLDWIDE

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Shortlisted Cannes Lions
SOLAR IMPULSE - PRET À VOTER

Not-for-Profit / Charity / Government

SOLAR IMPULSE - PRET À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

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Shortlisted Cannes Lions
THE POSTPONED DAY

Not-for-Profit / Charity / Government

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

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