Cannes Lions
The Entertainment Lions for Sport celebrate creativity that taps into fan culture and leverages the power of sports and esports in connecting people to brands.
Louise Johnson, Jury President
CEO, FUSE
Selected filters:
Awarded:
Brand Partnerships, Sponsorships & Collaborations
ORANGE, MARCEL
Film Series and Audio
WHATSAPP, CREATIVE X
Broadcast/Live Streaming
AB INBEV - MICHELOB ULTRA, FCB NEW YORK
Diversity & Inclusion in Sport
ADIDAS, FCB TORONTO
Social Behaviour & Cultural Insight
REAL CLUB CELTA, REAL CLUB CELTA
NIKE, WIEDEN+KENNEDY
Metaverse, New Realities & Emerging Tech
Fan Engagement/Distribution Strategy
IFOOD, DM9
XBOX, McCANN
Partnerships with Sports Talent
7-ELEVEN, DENTSU CREATIVE
Innovation in Sport
AT&T, TRANSLATION
Brand Storytelling
FOOTBALL AUSTRALIA, OGILVY AUSTRALIA
TYC SPORTS, MERCADO McCANN
Sports Live Experience
PEPSICO PURCHASE, SLAP GLOBAL
GATORADE, ISLA REPUBLICA
GATORADE, LEO BURNETT
COORS BREWING COMPANY, RETHINK
ITAÚ UNIBANCO, GALERIA
Use of Humour
NFL, 72ANDSUNNY
FLOW, DON
VIVO, VML