Cannes Lions

Entertainment Lions For Sport

The Entertainment Lions for Sport celebrate creativity that taps into fan culture and leverages the power of sports and esports in connecting people to brands.

Results TableResults TableArticle(opens in a new tab)

Louise Johnson, Jury President

CEO, FUSE

Selected filters:

2024
X
Clear all

661 Entries

Awarded:

1 Grand Prix
4 Gold
6 Silver
10 Bronze
44 Shortlisted
Grand Prix Cannes Lions
WOMEN'S FOOTBALL

Brand Partnerships, Sponsorships & Collaborations

WOMEN'S FOOTBALL

ORANGE, MARCEL

(opens in a new tab)
Gold Cannes Lions
WE ARE AYENDA

Film Series and Audio

WE ARE AYENDA

WHATSAPP, CREATIVE X

(opens in a new tab)
Gold Cannes Lions
LAP OF LEGENDS

Broadcast/Live Streaming

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Diversity & Inclusion in Sport

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
OLIVEIRA DOS CEN ANOS

Social Behaviour & Cultural Insight

OLIVEIRA DOS CEN ANOS

REAL CLUB CELTA, REAL CLUB CELTA

(opens in a new tab)
Silver Cannes Lions
WHAT THE FOOTBALL

Film Series and Audio

WHAT THE FOOTBALL

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
LAP OF LEGENDS

Metaverse, New Realities & Emerging Tech

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
AUDIENCE DELIVERY

Fan Engagement/Distribution Strategy

AUDIENCE DELIVERY

IFOOD, DM9

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Fan Engagement/Distribution Strategy

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
ALWAYS OPEN

Partnerships with Sports Talent

ALWAYS OPEN

7-ELEVEN, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
AT&T 5G HELMET

Innovation in Sport

AT&T 5G HELMET

AT&T, TRANSLATION

(opens in a new tab)
Bronze Cannes Lions
'TIL IT'S DONE

Brand Storytelling

'TIL IT'S DONE

FOOTBALL AUSTRALIA, OGILVY AUSTRALIA

(opens in a new tab)
Bronze Cannes Lions
WE ARE AYENDA

Brand Storytelling

WE ARE AYENDA

WHATSAPP, CREATIVE X

(opens in a new tab)
Bronze Cannes Lions
LA ARGENTINA HOTEL

Brand Storytelling

LA ARGENTINA HOTEL

TYC SPORTS, MERCADO McCANN

(opens in a new tab)
Bronze Cannes Lions
LAY'S CHIP CAM

Sports Live Experience

LAY'S CHIP CAM

PEPSICO PURCHASE, SLAP GLOBAL

(opens in a new tab)
Bronze Cannes Lions
THE SWEAT SIDE OF SPONSORSHIP

Sports Live Experience

THE SWEAT SIDE OF SPONSORSHIP

GATORADE, ISLA REPUBLICA

(opens in a new tab)
Bronze Cannes Lions
TURF FINDER

Sports Live Experience

TURF FINDER

GATORADE, LEO BURNETT

(opens in a new tab)
Bronze Cannes Lions
COORS LIGHTS OUT

Fan Engagement/Distribution Strategy

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Bronze Cannes Lions
IMAGINARY SQUADS

Brand Partnerships, Sponsorships & Collaborations

IMAGINARY SQUADS

ITAÚ UNIBANCO, GALERIA

(opens in a new tab)
Bronze Cannes Lions
RUNNER 321

Brand Partnerships, Sponsorships & Collaborations

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
THE TABLE READ

Use of Humour

THE TABLE READ

NFL, 72ANDSUNNY

(opens in a new tab)
Shortlisted Cannes Lions
RIVAL NEIGHBORHOODS

Film Series and Audio

RIVAL NEIGHBORHOODS

FLOW, DON

(opens in a new tab)
Shortlisted Cannes Lions
REIMAGINE VICTORY

Film Series and Audio

REIMAGINE VICTORY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Shortlisted Cannes Lions
AT YOUR HOME CAST

Broadcast/Live Streaming

AT YOUR HOME CAST

VIVO, VML

(opens in a new tab)