Rocket Learning (RL) has always been committed to Early Childhood Care and Education (ECCE). But the current situation is that pre-school education in India urgently needs more attention and support, meanwhile the government and founders do not consider RL as a very capable, dedicated, and trustworthy organization because of their being a young org.

Our objective is to change the situation by creating a new visual identity for RL, helping it build an impactful and disruptive brand. The message we want to convey through design is simple and direct: education for children aged 1-6 is crucial, and RL is professional in this domain.

Here’s an interesting insight: When we talk about education for “1-6”, it’s hard to capture people’s attention. However, if we present it as education for “6.5.4.3.2.1”, like the countdown for a rocket launch, everyone will be like “OMG, THAT’S A BIG MATTER!”

So, instead of telling how importance ECCE is, we want to make our target audience immediately feel it with our idea: “6.5.4.3.2.1, The Counting-down Numerals”. A sense or urge and importance is delivered by it, getting the foundations, government, Anganwadi and parents aware of how crucial ECCE is; Meanwhile, the numerals exactly show that RL is an organization focusing and specializing on education for 6.5.4.3.2.1, which explains why it is trustworthy. Also, the “countdown” is strongly connected with the brand’s name: Rocket Learning.

We designed a never before seen logo composed of Six. Counting. Down. Numerals for RL; Accompanied by the slogan, “Count for children’s future. Count on us now”, our brand identity serves as a call to action among the society.

As our logo and slogan embody the mission of social improvement, the mascots accompany children and families in a endearing way, helping them learn in a joyful way. We designed “Nummes”, the numeral kids derivved from the 6.5.4.3.2.1 logo. (Interestingly, as children grow older, Nummes’ numeral hair will also grow.)

Furthermore, the 6.5.4.3.2.1 in our logo are all geometrical, which can be transformed into colorful toy bricks for children to learn and play together. Rocket Learning can donate these toy bricks to Anganwadi centers, allowing children who lack toys to experience equal joy and progress.