A Counterintuitive Game Experience to Ignite Empathy to Rally

China

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Written Submission

Youth will feel sorry for those who suffer. But in order to get them participate more in tackling CEFMUs matters, we need to tap into their emotions and build a common ground of resonance through empathy.

We decide to develop a interactive game which urban youth love with fixed endings to convey a destined feeling of those in CEFMUs and stir up urban youth's empathy to encourage participation and recruit more youth by inviting KOLs and influencers. Finally, social progression will be made by long-lasting discussion of participation of society as a whole.