When you look into an EcoTree forest, you look into a party. You can see amazing lights coming through the foliage almost like you were on a stage, you can feel the leafs flying like confetti, but most importantly you can see all the people gather together tree by tree, all joined by their love for our planet.

We took the concept of ‘Party’ that is vastly visual and humorous to talk specifically to all the people that have at least a curiosity to make more for our planet and we decided to invite them to join not by sharing data or by making big statements, but rather put this cause on an emotional level with the only goal of make the target feel pumped and excited to be a part of EcoTree, all around this very amplifiable concept.

We wanted to establish a big tonal difference between EcoTree and other similar businesses, this is why we choose to go with a more humorous concept rather than a more serious one. The work makes a connection between a forest and a party with the intention to show the fight against climate change on a more positive perspective that resonates better with a target audience that is already interest on this topic but does not know a concrete way to take action, this is the reason we highlight some key elements such as the forest (as a party) and the many tree-owners (as party guests,) to close with a direct invitation to join EcoTree by going to its website and get your own tree, which is the final objective.