Target Audience

Our strategy focuses on reaching audiences between 16-29 years who are creators and passively engage in climate change action

Media Planning

We intend to launch this campaign multiple digital platforms on Google, Social placements, Influencer engagements alongside experiential engagements across regions.

Approach

- Launch with Google Doodle to trigger awareness across board on a specific date.

- Partner with top creators across platforms to share how they can promote climate action with their individual skills (dance, music, art etc.).

- Launch a community that brings together all young people joining to drive action and onboard them.

- Reward young people as they contribute to driving action for change.

- Amplify across owned and earned media platforms

Execution

- Web and App integration of the community.

- Amplification of initiatives to drive awareness.

- Onboarding and promoting creatives promoting climate change.

- Gamification of engagement which ranks users based on the level of action taken.

- Reward creators as they engage and promote climate change.

- Introduce an annual event that promotes climate change and gathers members of the community together.